American Record Co.
New York, New York · est. 2013 · 2020–present · Active

AsvaraHybrid

Vitali's solo vessel — from 2013's Monome-built ambient meditation 'All' (Nanobox NB006) to the IO666-forged heavy of 'Arrows & Oaths' (ARC MEDIA 0026).

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HYBRID — legit disclosure: includes ghostwriters, AI enhancement, and advanced production tools. Recorded, engineered, and produced at STUDIO IO666, NY, NY. All songs © ARC MEDIA.

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Now Pressing


No. I

The Record

Asvara is Mike Vitali's solo vessel, and it has two lives — the meditative and the massive. It began in 2013 as a minimalist ambient practice: after years fronting and driving Ajna Chakra, Great Day For Up, and Ironweed, Vitali turned to electronics and the avant-garde. The debut 'All' (Nanobox Records NB006, released digitally April 9, 2013) was written and recorded during the first nine days of April 2013 — a daily morning meditation based on Enkyo Roshi's Heart Sutra Talks, followed by direct composition and performance on a Monome 64. Gathering the mind, receiving the mind: nine tracks for listeners raised on Brian Eno, Nine Inch Nails' 'Ghosts,' and Steve Reich, released under Creative Commons because the practice mattered more than the paywall. The second life is loud. Asvara returned in December 2020 with the self-titled record cut at IO666 — Vitali on guitars and keys, three tracks culminating in a seventeen-minute closer, the Marshall full stack in the warehouse doing the talking the Monome once did. 'Arrows & Oaths' (ARC MEDIA 0026, April 2026) is the newest entry in the entire label catalog: five tracks from the bow-cut opener 'Where We Cut the Bows' through 'Praesidium' and 'Divine' to 'Camouflage,' forged at IO666 with the full modern toolchain and labeled hybrid accordingly. One name, thirteen years, both edges of the Vitali catalog. Asvara is where the label's oldest discipline — sit down, record what is true that morning — meets its newest machinery.


No. II

The Chronicle

The history and the records, pressed into one column — read it, hear it, own it, in the order it happened.

2013Nanobox

All (NB006)

Debut 'All' released April 9, 2013 on Nanobox Records (MER sub-label, NY/Chicago) — written and recorded in the first 9 days of April 2013. Daily meditation on Enkyo Roshi's Heart Sutra Talks, then direct composition on a Monome 64. Ambient, electronic, minimalism; Creative Commons release.

All2013

Digital · Nanobox Records (NB006) · 2013-04-09 · 9 tracks

Nanobox Records NB006 | UPC 887516965661 | Released digitally April 9, 2013 under Creative Commons BY-NC 3.0. Written and recorded during the first 9 days of April 2013 — a morning meditation on Enkyo Roshi's Heart Sutra Talks followed by direct interpretation and composition on a Monome 64. Filed under ambient, electronic, minimalism.

First pressed via Nanobox Records (NB006), 2013

2020Debut

Asvara

The heavy rebirth: self-titled record released December 9, 2020 — Mike Vitali on guitars and keys, recorded that same December at IO666. Three tracks, the last one seventeen minutes long.

Asvara — self-titled debut cover art

Asvara2020

LP · American Record · 2020-12-09 · 3 tracks

The heavy debut, released December 9, 2020 — credited 'Mike Vitali — Guitars/Keys,' recorded December 2020 at IO666. Three tracks that abandon the ambient practice of 'All' for amplifier physics: two short movements, then a seventeen-minute closer that earns its runtime. Written and recorded in the same month it was released — the 2013 nine-day discipline applied to a wall of guitars.

First pressed via American Record, 2020

Mike Vitali — Asvara era portrait, 2013
Photo · American Record Company
20262026

Arrows & Oaths

'Arrows & Oaths' (ARC MEDIA 0026) released April 28, 2026 — five tracks cut at IO666 Studios, the newest record in the American Record catalog. The project's two lives finally share one sleeve.


No. III

Personnel

  • Michael VitaliMember · guitar, vocals, bass, drums
  • Andrew KProducer · bass, producer, mix engineer — New Orleans
  • Greg OProducer · guitars, vocals, production — Los Angeles
  • David TyoProducer · drums, engineering, producer

No. V

From the Vault

Mike Vitali — 2013, blue wall
Photo · American Record Company
Mike Vitali — Magnetic Eye era
Photo · American Record Company

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