The House
One thread, three decades, no middlemen anywhere — a label built so the record never has to ask permission.
-
Act IBoston, the nineties
The signal forms
It starts with Ajna Chakra — tones first, names later. Great Day For Up and Ironweed carry the thread through Small Stone, SXSW, and a CBS sync. Every era is kept, in full, in the lineage.
-
Act II2011
Magnetic Eye Records
The instincts go public: Magnetic Eye Records opens with Ironweed’s “Your World of Tomorrow” at catalog number one — MER001, co-issued with Small Stone. Artist-owned from the first pressing, and the proof that it could be done without asking.
-
Act III1.1.27
ARCX — American Record Company
Founded January 1, 2027 — everything before it was rehearsal. Records cut at Studio IO666 and released at the speed the songs demand: three Black Electric albums in six weeks, an Ironweed double-shot in a month, a fourteen-track sampler mapping the roster, the newest Asvara EP. The door opens worldwide.
-
NowThe Network
Built in-house, on purpose
The industry’s wires were never going to arrive on the label’s schedule, so they were built here: PENNY plays the records at a true $0.01 a spin with 71% landing on the artist; 33⅓ sells them hand to hand, and takes masters from anyone. Both hands on the work: tube amps and tape on one side, new tools on the other — with honest provenance marks (organic / hybrid / AI) on every surface. Human hands on every fader. Always were.